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Commercialization Planning

A great technology is only truly great if it reaches its market and impacts lives. BBCetc helps entrepreneurs and companies evaluate the commercialization alternatives for their technology, product, or service, develops and writes commercialization plans, and assists in their implementation.  In addition, BBCetc can assist with:

  • Evaluating the feasibility of a new start-up company and developing a preliminary business plan to identify resource needs
  • Selecting a business model based on the company’s current and future capabilities and the entrepreneur’s personal goals
  • Identifying funding opportunities that fit the company’s technology and business goals
  • Developing a commercialization strategy appropriate for the market opportunity and the company’s business model
  • Defining the target market segment and the initial target customer
  • Conducting a competitive analysis of the company’s technology space and market sector environment
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