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HomeBBC GeneralIt’s time to hit “Refresh”

It’s time to hit “Refresh”

June 19th, 2012 | by Jayne Berkaw
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We’ve read a lot of advice from marketing gurus lately about freshening up your company website every so often, and we’ve taken it to heart and then some. A new website is in the works for BBC and will debut next month. But we’ve gone a step further, first, by changing our name to BBC Entrepreneurial Training & Consulting and, second, by giving ourselves a brand new logo.

BBCetc, etc, etc…
As you may know, BBC was born in 1990 as Biotechnology Business Consultants to assist early-stage Michigan life science companies with technology commercialization strategy and implementation. But, let’s face it, most people just call us BBC, and despite the unfortunate resemblance to the media giant across the pond, we do get good recognition with that moniker.

We’ve grown a lot since 1990, now training and consulting with technology companies across many sectors in the areas of commercialization, SBIR/STTR and other research grants and grant management. In addition to the Michigan Assistance Program we manage, BBC provided services to companies and organizations in 18 other states last year. So, to better reflect what we do now, we have changed our name to BBC Entrepreneurial Training & Consulting, we will continue to use BBCetc, Biotechnology Business Consultants is going away – and, let’s face it, you’ll still call us BBC.

Say Goodbye to Pink – Hello to Plum!
After many heart-wrenching discussions (not to mention mighty perseverance), we have managed to convince the boss (Lisa Kurek) that to reflect the depth of our services, the prominent hot pink in BBC’s logo and marketing materials should also find more depth. Thus we instructed her that plum (please, not purple) is simply a deeper shade of pink. In addition, you’re going to be seeing fewer references to seeds and growing things, and more cool, edgy graphics, but that’s for later. Right now, simply note that the logo mark is actually a leaf, so we can say with certainty that the more things change, the more they stay the same. We hope you enjoy the new look (and appreciate the head pounding it took to get to it!).

Next month we will unveil our new newsletter and eblast formats as well as our new website. Stay tuned!

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Jayne Berkaw is Director, Marketing & Outreach for BBC.