The Michigan Catalyst Advantage (MI-CAN)
An initiative of BBCetc designed to help traditionally underserved business owners and entrepreneurs prepare their technology for SBIR/STTR funding. The program includes expert one-on-one assistance, with coaching, tracking progress, and providing referrals and connections to Michigan state resources. If you are a scalable, growth-oriented Michigan startup and you are actively involved in the idea/product development stage of your technology, we encourage you to apply.
Specifically, for:
- Women
- Men or Women of color
- Or people located in an SBA HubZone or Michigan Opportunity Zone
What is the MI-CAN program?
9-week entrepreneurial cohort with a $5,000 Pitch Prize.
Participants receive one-on-one assistance, tailored coaching, and customized referrals and mentoring.
Training course include:
- Entrepreneurial readiness
- Customer discovery
- Value proposition and messaging
- Successfully navigating bias, barriers and bureaucracy
- Early strategic partnerships
- Introduction to fundraising
- Perfecting your pitch
Winter 2023 Cohort – View dates and times for Jan. 2023 cohort
THE APPLICATION DEADLINE is December 16, 2022.
Spring 2023 Cohort – Starts in May 2023
Selections made the week of April 17, 2023

Forward Cities Michigan Small Business Development Center TechTown Detroit
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