The Michigan Catalyst Advantage (MI-CAN)

An initiative of BBCetc and funded by the Small Business Administration (SBA).  MI-CAN is designed to help traditionally underserved business owners and entrepreneurs prepare their technology for SBIR/STTR funding. The program includes expert one-on-one assistance, with coaching, and providing referrals and connections to Michigan state resources. If you are a scalable, growth-oriented Michigan startup and you are actively involved in the idea/product development stage of your technology, we encourage you to apply.

Specifically, for:


What is the MI-CAN program?

8-week entrepreneurial cohort with weekly training and collaboration sessions.
Participants receive one-on-one assistance, tailored coaching, and customized referrals and mentoring to prepare for SBIR/STTR submission. The cohort culminates in an SBIR pitch competition.

Training courses include:

  • Entrepreneurial readiness
  • Customer discovery
  • Value proposition and messaging
  • Successfully navigating bias, barriers and bureaucracy
  • Market Research and Competitive Analysis
  • Overcoming Your Fear of Failing and Taking Risks
  • Mapping Out Your Buyer Journey


Now Accepting Applications for our Fall 2023 Cohort

The application deadline is September 8, 2023
The MI-CAN Fall cohort runs from Sep. 25, 2023, through Nov. 16, 2023.
View the full schedule here

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MI-CAN is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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