The Michigan Catalyst Advantage (MI-CAN)

An initiative of BBCetc designed to help traditionally underserved business owners and entrepreneurs prepare their technology for SBIR/STTR funding. The program includes expert one-on-one assistance, with coaching, tracking progress, and providing referrals and connections to Michigan state resources. If you are a scalable, growth-oriented Michigan startup and you are actively involved in the idea/product development stage of your technology, we encourage you to apply.

Specifically, for:

What is the MI-CAN program?

9-week entrepreneurial cohort with a $5,000 Pitch Prize.
Participants receive one-on-one assistance, tailored coaching, and customized referrals and mentoring.

Training course include:

  • Entrepreneurial readiness
  • Customer discovery
  • Value proposition and messaging
  • Successfully navigating bias, barriers and bureaucracy
  • Early strategic partnerships
  • Introduction to fundraising
  • Perfecting your pitch


Winter 2023 Cohort – View dates and times for Jan. 2023 cohort
THE APPLICATION DEADLINE is December 16, 2022.

Spring 2023 Cohort –
Starts in May 2023
Selections made the week of April 17, 2023

Meet our partners

Forward Cities           Michigan Small Business Development Center    TechTown Detroit

SBA logo

MI-CAN is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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