Jeff Wesley

Executive Director / Red Cedar Ventures

Jeff Wesley is the Executive Director of Red Cedar Ventures, the venture investment subsidiary of the MSU Foundation. In his role, he actively manages and grows the company’s venture investment portfolio.

Prior to Red Cedar Ventures, Wesley served as CFO of Two Men and a Truck from 2008 to 2015, then as the company’s chief executive from 2015 to 2017. Under his leadership, the company grew from $186 million to over $500 million in annual revenues and earned a place among Crain’s Detroit Business’ “Cool Places to Work”. In 2017, his exceptional leadership earned him recognition as a top franchise executive and an Inc. 5000 award.

Prior to his service at Two Men and a Truck, Jeff presided as CFO and, eventually, president of Accu-Bite Dental Supply from 1991 to 2005, where sales went from $6M to over $120M annually. In 2005, Jeff orchestrated the company’s acquisition by Patterson Companies, overseeing the successful integration of the two.

Jeff’s wealth of experience and deeply rooted passion for entrepreneurship aid him in his role with Red Cedar Ventures as he provides strategic planning advice and executive coaching to newly-formed companies and existing startups within Red Cedar’s investment portfolio. He also assists portfolio companies in raising outside funding in an effort to grow and scale up Michigan State University-based companies.