SBA Road Tour

7.15.2024 | Kellogg Center | East Lansing, MI

How to prepare and how to sign up for one-on-ones

BBCetc and the Michigan State University Research Foundation are honored to host the 2024 America’s Seed Fund Road Tour when it comes to Michigan on Monday, July 15, 2024.

Join us for this once-a-decade opportunity at the Kellogg Center in East Lansing for a day focused on connecting technology developers with Michigan innovation support programs and with SBIR/STTR program directors across all technology sectors.

The 2024 Seed Fund Road Tour will highlight the largest source of federal early stage technology funding, the SBIR/STTR program also known as America’s Seed Fund. Attendees can also participate in the Michigan Innovation Showcase that features resources from across Michigan that assist technology entrepreneurs.

Program directors from all 11 SBIR/STTR agencies will be on-site for the morning sessions, which include a unique opportunity for companies to meet one-on-one with federal SBIR/STTR officers. The afternoon program will feature resources from across Michigan that support innovation companies.

Who Should Attend

  • Technology startups
  • Existing technology small businesses seeking to expand product offerings
  • Entrepreneurs needing R&D funding
  • Anyone thinking about developing an innovative technology
  • Investors interested in high-potential tech companies
SBA logo
MEDC logo


7:00 a.m. – 8:00 a.m.
7:00 a.m. – 8:00 a.m.


8:00 a.m. – 12:00 p.m.
8:00 a.m. – 12:00 p.m.

Federal Program: America’s Seed Fund

Managed by the SBA, America's Seed Fund Road Tour is a national outreach effort to connect innovators and entrepreneurs to non-dilutive, technology funding opportunities provided through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, collectively known as "America's Seed Fund". The morning program will feature:

  • SBA Overview of the basics of America’s Seed Fund (SBIR/STTR)
  • Reverse Pitches from Federal Agency Representatives describing the unique features of the SBIR/STTR program at that agency
  • Panels & Presentations on how to effectively participate in SBIR/STTR
  • One-on-One meetings with Federal Agency Representatives

Detailed agenda coming soon.

12:00 p.m. – 12:30 p.m.
12:00 p.m. – 12:30 p.m.

Lunch (provided)

12:30 p.m. – 3:30 p.m.
12:30 p.m. – 3:30 p.m.

State Program: Michigan Innovation Showcase

The Michigan Innovation Showcase features the numerous innovation support organizations from across the state. Hear from state resources and learn how they can enrich your innovation and build your company.

Presentations and panel discussions across key topic areas:

  • How to find capital to fund technology companies
  • How to build a team—both collaborative partners and internal talent
  • How to navigate all the programs effectively

Concurrent resource showcase:

  • Meet resource partners individually at their booth
  • Network with other innovators over coffee

Detailed agenda coming soon.

Make the most of this opportunity, access a community of resources to help you prepare for the visit.


Guide for preparing for a 1:1 meeting with federal SBIR/STTR program representatives.
Jerry Hollister, BBCetc Executive Consultant and Co-Owner, provides tips on making the most out of your 1:1 meetings on the Road Tour. Instructions on how to complete a Quad Chart are included, watch here.

Join our live virtual workshop on June 27, 2024 from 10am – 11:30am
Attendees can expect to learn how to prepare for a one-on-one with the federal SBIR/STTR program directors and how to develop a compelling quad chart to capture the federal officer’s attention and gain a better understanding of what they are looking for. Register here.

How To Sign Up for One-on-One Meetings
To sign up for One-on-One Meetings with Agency Representatives, first register for the event, then you will receive an email with the link and instructions on how to register for One-on-One meetings with Agency Representatives.

New to SBIR/STTR funding?
Learn more about the SBIR/STTR programs, before signing up for a one-on-one. Visit our on-demand library for informative webinars covering a variety of SBIR/STTR topics.

Register Now

  • Registration is $30 prior to June 16, 2024 and includes a boxed lunch.
  • Starting June 17th the registration fee increases to $45.
  • Registration closes July 10, 2024.
  • All registration sales are final.

Sponsored by

SBA logo
SBA logo
America's Seed Fund Logo
MEDC logo

Registration Policies & Location

Registration and Fees:
Advance registration and payment is required. Payment must be received before your seat is guaranteed for an event. Credit card payment accepted online. Registration is $30 prior to June 16, 2024. Starting June 17th registration is $45. Registration closes July 10, 2024.

Refund Policy:
No refunds will be issued for this event.

Special Accommodations:
In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer, Advance notice is necessary for some accommodations. Registration must be paid prior to accommodation requests.

Kellogg Hotel & Conference Center
Michigan State University
219 S. Harrison Road, East Lansing, MI 48824-1022