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Essentials of SBIR/STTR Commercialization
April 28, 2022 @ 12:00 pm - 1:30 pm EDT
Commercialization and transition plans can be a key differentiator in the SBIR/STTR programs, it is important to know what the agencies are looking for and how to go about developing a good plan. This session will review the requirements and guide you through where to start, what to include, and how to show your best self.
- Agency expectations for commercialization plans in your Phase I & II projects
- Where to find cost-effective market research
- What to include in your finance plan and revenue stream
- What quality “support & commitment letters” are and more!
- $15 Michigan-based companies
Jerry Hollister, BBCetc Senior Principal Consultant
Jerry Hollister joined the BBCetc in 2017 with 30 years of leadership experience in government, higher education, non-profit and for-profit enterprises. After earning an engineering degree from the University of Michigan, he served as commissioned Naval Officer in the Civil Engineer Corps and a warranted Contracting Officer for the Dept. of Defense. Prior to joining BBCetc, Jerry was Chief Operating Officer for Michigan-based Niowave, a developer of superconducting electron accelerators, where he worked to build the successful start-up company from 2008-17. Jerry was instrumental in Niowave receiving over 45 SBIR awards. Niowave was named the 2010 SBIR/STTR Small Business of the Year by the Dept. of Energy and, in 2016, was honored with the S.B.A.’s Tibbetts Award, which recognizes the best in SBIR achievement. Before joining Niowave, Jerry served in a number of non-profit and educational roles following his honorable discharge from the Navy.
Training sponsored by WMed Innovation Center
WMed Innovation Center is the place to start and grow your life science, technology, or engineering venture. The 69,000-square-foot, purpose-built incubator and co-working space was created to support the earliest startups to maturing companies with subsidized, low-cost laboratory, office and conference space, high quality scientific equipment and expertise, and a wide range of support services.
Do you know about Michigan’s SBIR/STTR Assistance Program? The Michigan SBIR/STTR Assistance Program provides SBIR/STTR training and proposal development services to technology companies with most costs covered by a state grant. The program is managed by BBCetc.