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Commercialization Planning for SBIR/STTR Stage Companies
November 12, 2020 @ 11:00 am - 1:00 pm
Do you have a technology that you think has commercial potential? If so, you will want to know what options are available to you, and you will need the funding to travel the path to market. This class will provide tips on developing a credible commercialization plan, using market research to direct your efforts, how to build a business model and commercialization planning differences across agencies. Learn how federal funding through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs can be a valuable part of the process.
Presenter: Jerry Hollister
Jerry Hollister is a BBCetc Principal Consultant, joining the company in 2017 with 30 years of leadership experience in government, higher education, non-profit and for-profit enterprises. After earning an engineering degree from the University of Michigan, he served as commissioned Naval Officer in the Civil Engineer Corps and a warranted Contracting Officer for the Dept. of Defense. Prior to joining BBCetc, Jerry was Chief Operating Officer for Michigan-based Niowave, a developer of superconducting electron accelerators, where he worked to build the successful start-up company from 2008-17. Jerry was instrumental in Niowave receiving over 45 SBIR awards. Niowave was named the 2010 SBIR/STTR Small Business of the Year by the Dept. of Energy and, in 2016, was honored with the S.B.A.’s Tibbetts Award, which recognizes the best in SBIR achievement. Before joining Niowave, Jerry served in a number of non-profit and educational roles following his honorable discharge from the Navy.
Do you know about Michigan’s SBIR/STTR Assistance Program? The Michigan SBIR/STTR Assistance Program provides SBIR/STTR training and proposal development services to technology companies with most costs covered by a state grant. The program is managed by BBCetc.
Funds for this initiative were provided by the 21st Century Jobs Fund, a MSF program designed to accelerate the growth and diversification of Michigan’s economy.