A credible commercialization strategy not only helps you evaluate your customers and market, it is critical to garnering the attention of funding sources, SBIR/STTR or others. It is a key differentiator in SBIR/STTR proposal reviews, so it is important to know what your target agency/institute expects to see in a well-planned path to market. This Lunch & Learn covers the key components of an effective plan, how to find and use cost-effective market research to direct your efforts, supporting documents you will need and other tips for writing a winning plan.

Training will be held in the second floor Training Rm.

About the Presenter: Austin Dean

Austin Dean joined BBCetc as a Principal Consultant in 2017 with a background in business incubation, acceleration services and early-stage investing. Most recently, Austin served as the Operations Director for Grand Rapids-based Start Garden Inc., the leading business incubator for IoT companies in West Michigan. Prior to his role at Start Garden, he managed an accelerator program, served as gatekeeper for statewide capital programs, and supported a portfolio of high-growth companies on behalf of Michigan’s Grand Rapids SmartZone. Austin has owned and operated businesses in enterprise SaaS, consumer products, and human resources. He received a BA and an MBA in Finance from Grand Valley and has formerly worked as a business analyst for Merrill Lynch and Charter Capital Partners.

Do you know about Michigan’s SBIR/STTR Assistance Program? The Michigan SBIR/STTR Assistance Program provides SBIR/STTR training and proposal development services to technology companies with most costs covered by a state grant. The program is managed by BBCetc.

Funds for this initiative were provided by the 21st Century Jobs Fund, a MSF program designed to accelerate the growth and diversification of Michigan’s economy.