A credible commercialization strategy not only helps you evaluate your customers and market, it is critical to garnering the attention of funding sources, SBIR/STTR or others. It is a key differentiator in SBIR/STTR proposal reviews, so it is important to know what your target agency/institute expects to see in a well-planned path to market. This training covers the key components of an effective plan, how to find and use cost-effective market research to direct your efforts, supporting documents you will need and other tips for writing a winning plan.
Presenter: Shannon Bass, Principal Consultant
BBCetc is nationally recognized for its success in helping emerging companies win SBIR/STTR funding and use it strategically to propel growth. BBCetc’s Michigan clients have been awarded over $213 million in funding since 2002.