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Preparing for Your Phase II SBIR/STTR Proposal: Part 2

April 17, 2019 @ 12:30 pm - 2:30 pm EDT


Part 2: Strategies for the Commercialization Plan, Budget Planning and Other Considerations

You’ve made it through the first hurdle — getting your Phase I funded. You’ve achieved your aims and demonstrated feasibility. You’re ready to write and submit your Phase II proposal — or are you? Join Austin Dean, this informative two-part session which will explore the key considerations for a Phase II proposal with specific emphasis on commercialization. Austin will provide the framework for a strong commercialization plan, discuss key activities that you can initiate while still working on your Phase I project, and review the overall attributes of a compelling, well-crafted proposal.

Please park on Level 2 behind the building. Training is in Rm. 300. Map

Presenter: Austin Dean

Austin joined BBCetc as a Principal Consultant in 2017 with a background in business incubation, acceleration services and early-stage investing. Most recently, Austin served as the Operations Director for Grand Rapids-based Start Garden Inc., the leading business incubator for IoT companies in West Michigan. Prior to his role at Start Garden, he managed an accelerator program, served as gatekeeper for statewide capital programs, and supported a portfolio of high-growth companies on behalf of Michigan’s Grand Rapids SmartZone. Austin has owned and operated businesses in enterprise SaaS, consumer products, and human resources. He received a BA and an MBA in Finance from Grand Valley and has formerly worked as a business analyst for Merrill Lynch and Charter Capital Partners.

Do you know about Michigan’s SBIR/STTR Assistance Program? The Michigan SBIR/STTR Assistance Program provides SBIR/STTR training and proposal development services to technology companies with most costs covered by a state grant. The program is managed by BBCetc.

Funds for this initiative were provided by the 21st Century Jobs Fund, a MSF program designed to accelerate the growth and diversification of Michigan’s economy.



MSU Spartan Innovation Center
325 E Grand River Avenue, Rm #1140
E. Lansing, MI 48823 United States


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